It is important to us like other searches to promote the original source, ideally in an instant answer form.” Gabriel replied that they “do try hard to reduce duplicate content. When I interviewed Gabriel Weinberg, I mentioned how I noticed that DDG results seem to be incredibly clean of duplicate content. via APIs, they can use that platform to get featured on DuckDuckGo.”Īnd spammers and scrapers get the door slapped in their face – “We are more aggressive than other search engines at removing questionable content,” Gabriel adds, so do not rely on spun content and junk links to get on with your marketing campaign – there’s no chance with DDG. If webmasters have a lot of awesome content that would make good instant answers, e.g. In addition, DDG seems to have rely on extra services to help webmasters with their job: “We also have an open source instant answer plugin system at DuckDuckHack. However, Gabriel adds that good SEO is “the same as for any search engine – quality content, quality links, good titles, etc.” Since DDG doesn’t use only proprietary results, SEO guidelines and the presence of rel=nofollow and its influence on search results depends on the sources’ behavior toward this attribute. Webmasters turn to search engines for visibility, web searchers do it to find relevant information. The team knows how much money it costs to maintain a proprietary crawler – Bing and Google spend millions of dollars a year for it! – so “(i)nstead,” they say, “we’ve focused on building a better search engine by concentrating on what we think are long-term value-adds - having way more instant answers, way less spam, real privacy and a better overall search experience”. Webmasters can anonymize statistics with open source analytics tools like Open Web Analytics and Piwik.Īs Prakash said in my email interview – and as the search engine’s Sources page reports – DuckDuckGo integrates proprietary results (DuckDuckBot) with results from Yahoo BOSS, Yandex and Bing. If you notice, the traffic stats are pretty accurate, an element that shows how even a webmaster can obtain detailed statistics without intruding your users’ privacy.
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