However, LinkedIn has over 100 million paying customers and the majority of its revenue comes from selling premium access to its users followed by paid ads used by the businesses. Most social media platforms are free to use and make money selling ads. This is reflected in its business model as well. Yes, it looks and feels like social media but LinkedIn at its core is a business productivity tool like, say, Email or Slack.
The reason both of these points are important is that unless you accept LinkedIn has a DNA of its own, you can’t truly leverage its true purpose. First, it was founded when Mark Zuckerberg was still in high school, and second, it isn’t exactly a social media platform. There are two things everyone should know about LinkedIn. Guided Transitions An effortless database transition experience.Success for all Responsive support and service.Research on Demand Data sourced on your timeline.Company Firmographics Industry intelligence for discovering ICPs.Company Technographics Software insights for targeting prospects.Intent Data The inside scoop on potential buyers.Real Mobile Numbers Largest human-verified list in the industry.Comprehensive Support Real data experts at your service.Human Verification Guaranteed 95% accurate data.RevOps Trusted data for exceeding business goals.Marketing Targeted pipeline for effective campaigns.SDRs and BDRs Powerful insights for intelligent outreach.Sales Curated lists for successful prospecting.
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